DraCell was launched in one of the most exclusive high end department stores “Harvey Nichols’’ in Dubai on May 1st 2017. As a global store with main branches in such cities as Hong Kong, Dubai and London, Harvey Nichols is well known center for new and luxury designer brands.

As part of the launch celebration the large scale party was held for two days from May 1st to the 2nd in the VIP Private Shopping Lounge in the Harvey Nichols store. Many locally famous press and media attendees included Marie Claire, and the regional power blogger Zoya Sakr, a famous global model specializing today in fashion and beauty interviewed Dr.Hwang. The event was also attended by H.H. the First Lady of Senegal.